Study Case
Braskita Konjac Rice — Category Growth with RBiz
Building category awareness and accelerating digital sales for Braskita, a health-focused konjac rice brand entering Indonesia’s healthier-food segment.
About the Brand
Braskita is a health-focused food brand offering konjac rice (porang rice) as a healthier alternative to conventional rice. The brand aims to support consumers seeking lower-calorie and lower-carbohydrate dietary options.
Challenge
Braskita faced the challenge of competing in a niche market where consumer awareness of konjac rice remained relatively low. While the product offered clear health benefits, limited category understanding and strong competition from more established brands made it difficult to generate consistent sales growth.
Our Approach
RBiz implemented a comprehensive growth strategy focused on both awareness and conversion:
- Developed targeted digital advertising campaigns across key channels
- Refined communication to educate consumers about the benefits of konjac rice
- Enhanced marketplace branding and store presentation to improve customer trust
- Supported brand visibility through exhibition activations and offline events
- Continuously optimized campaign performance based on consumer behavior and marketplace data
The Result
Achieved over 2,000% sales growth since the beginning of the partnership. Significantly increased category awareness among target consumers, strengthened Braskita’s market presence within the growing healthy food segment, and established a more sustainable sales growth trajectory across digital channels.
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