About the Brand
Dua Kelinci is one of Indonesia’s leading snack brands, offering a diverse portfolio of products ranging from nuts and snacks to confectionery items.
Challenge
The brand experienced a major setback when its marketplace operations became inactive for several months due to operational issues with a previous enabler. This resulted in declining visibility, reduced customer engagement, and disrupted sales performance.
Our Approach
RBiz focused on rebuilding marketplace momentum through a combination of performance marketing and commerce activation strategies:
- Optimized advertising messaging to improve relevance and conversion
- Relaunched and refined marketplace advertising campaigns
- Conducted regular live streaming activations to increase engagement and drive purchases
- Expanded affiliate marketing initiatives to boost reach and generate additional traffic
- Implemented ongoing marketplace optimization to support sustainable growth
The Result
Increased sales performance by 5x compared to the initial baseline. Successfully restored marketplace activity and customer engagement. Improved traffic acquisition through live commerce and affiliate channels. Re-established consistent sales growth across marketplace platforms.
Start your business journey with RBiz.
Talk to RBiz about official store operations, fulfillment, distribution, or a dedicated supply chain management path for your brand.